3 tips for communicating your story
Post date: Wednesday September 1, 2010
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Category: Mike's Blog, Strengths
How can you clarify your goals? One approach is to outline your personal or professional ‘story’. Jim Loehr has produced an excellent book on this theme called The Power of Story. There are, of course, several kinds of story – your personal story, professional story or sometimes a mixture of both. Whether you are setting life goals or showing what you can offer to a prospective employer, it calls for focusing on your ‘what, why, how, who and when’. Let’s explore these steps for clarifying and communicating your story.
1) You can clarify your story.
“I found it relatively easy to write the professional story,” said one person. “The personal side proved more difficult – but I am on the case. Looking at the professional story, I used it to crystallise what I could offer when applying for a job in a company. Working through the format, I outlined:
* The ‘What’. This showed the targets I planned to deliver in terms of the 3 Ps: profitability, product quality – including customer satisfaction – and people development.
* The ‘Why’. This showed the benefits of reaching these goals – for the company, customers and colleagues.
* The ‘How’. This showed the key strategies I would follow to reach these goals.
* The ‘Who’. This showed the qualities I expected people to demonstrate and each person’s role in achieving the aims.
* The ‘When’. This showed the specific road map – complete with milestones along the way – outlining the route towards delivering the goals.
“Now I am going to use similar headings to look at my personal life. It will be good to have a plan for achieving my long term goals.”
There are many ways to put together your personal or professional story. One approach is to complete the following sentences.
My story
What. The specific things I want to achieve are:
*
*
*
Why. The benefits of achieving these goals will be:
*
*
*
How. The key strategies I will follow to achieve these goals are:
*
*
*
Who. The people who will be involved will be:
*
*
*
When. The specific things that will be happening – and
when - along the road towards achieving the goals will be:
*
*
*
2) You can communicate your story.
Let’s imagine you have settled on your story. This is the internal communication – clarifying within yourself what you want to say; now comes the external communication – connecting with other people. So it is useful to decide: a) Who you want to communicate with – the specific target group; b) What you want them to be feeling, saying and doing afterwards as a result of your communication; c) How you can communicate in a way that gets these results. Much depends on your ‘target group’. You will obviously behave differently when talking with your loved ones about your future as a family – as opposed to attending a job interview with a company. Whatever the situation, however, the aim is to connect with the other people. So it is good: a) To be true to yourself; b) To express yourself in a way that makes sense to other people. Bearing in mind the results you want to achieve, try completing the following sentences.
The specific target group – the people
with whom I want to communicate are:
*
The specific things I want these people to be feeling, saying
and doing after I have communicated with them are:
*
*
*
The specific things I can do to achieve these
results when communicating with the people are:
*
*
*
3) You can keep revisiting and revitalising your story.
So what is the difference between a story, a ‘mission statement’ or the old exercise that invites us to: ‘Describe what is written on your tombstone’? Every approach of this nature involves revisiting the eternal questions: “What do you want to achieve in your life? How can you do it? When do you want to begin?” Jim Loehr’s book provides a superb overview of this approach, however, and gives many tips on how to bring your story to life.
This final point is crucial. It is vital to keep revisiting and revitalising your story. How to make this happen? Here are some suggestions. a) You can produce a one-liner that summarises your story. Don’t worry if the one-liner sounds like a cliché, such as: “I want to help people to be successful.” There are only so many eternal themes. The real difference in each person’s story is how they translate it into reality. b) You can bring the story to life. Give real-life examples of how the ‘what, why, how, who and when’ has been – or can be – translated into action. c) You can keep checking within yourself – within your gut – to make sure the story still resonates for you. Providing it does, then it is likely that you will continue to ‘live the story’, even if you cannot always find the right words. People will then pick-up on your actions, which is how it really should be. Try completing the following sentence.
The specific things I can do to keep
revisiting and revitalising my story are:
*
*
*
There are many ways to identify the legacy you want to leave in life. Jim Loehr’s fine book outlines one approach. It provides many practical tools you can use to clarify your personal and professional story. You can find out more about it at:
http://www.thepoweroffullengagement.com/book_power_of_story.html

